“Luring Shoppers to Stores”

Posted by Joe Cannon

This Wall Street Journal article, “Luring Shoppers to Stores” (August 26, 2010 – non-WSJ subscribers may have to click here and choose the WSJ.com link) and video (see below) describe how retailers are leveraging technology to try to get customers in their stores.

The high tech POP (point-of-purchase) might provide nice examples to use when discussing technology and the external market environment, promotion, and/or retailing.  The video is only 2:44 and might be nice to show in class.  We have a great new video coming with the 18th edition of Basic Marketing (October 2010) that focuses on a related trend of digital signage.

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This entry was posted on Sunday, August 29th, 2010 at 10:43 am and is filed under External market environment, Promotion, Retailing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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