teachthe4ps.com - teaching the 4 ps

By next week we will have plenty of Super Bowl television commercials to “edu-tain” our students.  Over at Marketing Profs they have their own top 10 list viral campaigns (with links to each) – see “Decade’s Top 10 Viral Campaigns.”  [Note:  sorry this link used to work, but apparently was only temporarily publicly available.]  The list goes back to the John West “Bear” (see below) one of the earliest viral videos from back in 200 when we had to send videos as e-mail attachments.  The list also has classics like Eepybird’s “Mentos and Diet Coke” and yes the “Subservient Chicken” still works — as well as some campaigns I had not heard of before.  I always try to link an ad or video with the class content for the day.  Obviously it is easy to tie viral campaigns to discussions of IMC, advertising, and publicity.  Sometimes I wonder if the video actually has a promotion objective — and you can ask the class that.  You might also ask what market research could be done to test the effectiveness of a viral campaign.  How else have you made viral videos like these relevant to your classes?

This entry was posted on Saturday, January 30th, 2010 at 8:48 am and is filed under Advertising, Promotion, Publicity, Video, Viral campaign. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.