“JC Penney’s ‘Doghouse’ Lives to Bark Another Season”

Posted by Joe Cannon

These videos are hilarious — maybe more so for married men and women than for most of our students.  So maybe it will work better for those of you with nontraditional students.  The original “Beware of the Doghouse” viral video was popular last holiday season and so JC Penney created a new version “Back to the Doghouse” with new twists (see “JC Penney’s ‘Doghouse’ Lives to Bark Another Season,” Brandweek, November 20, 2009).

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This entry was posted on Tuesday, November 24th, 2009 at 9:31 pm and is filed under Promotion, Social media, Video, Viral campaign, Word-of-mouth. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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