Is Vitaminwater Really a Healthy Drink?
Posted by Joe Cannon
The Center for Science in the Public Interest has brought a class action lawsuit against Coca Cola. CSPI claims that Vitaminwater’s health claims violate FDA guidelines. Each 20 oz bottle of Vitaminwater contains 33 grams of sugar and 125 calories. Vitaminwater’s health claims may violate the FDA’s jelly bean policy — where you can’t claim that a jelly bean is healthy because is has no cholesterol. See “Is Vitaminwater Really a Healthy Drink?” in Time (July 30, 2010). [Note: Also posted at “Learn the 4 Ps.”
This entry was posted on Sunday, August 8th, 2010 at 7:46 pm and is filed under Advertising, Ethics, Legal, Promotion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.