“Inside the OK Go / State Farm Deal”
Posted by Joe CannonI found this OK Go (a music group by the way) video online about a week ago. I forget how I learned about the video. It was interesting and I showed it before of of my classes (at almost four minutes it was too long for me to want to show during class — so I let it run while I handed out some papers). Anyway, I never noticed that it was actually sponsored by State Farm until I read this BusinessWeek article, “Inside the OK Go / State Farm Deal” (March 3, 2010). Is this a good marketing strategy? Personally, I don’t think so. I believe that efforts at viral video should have some fit with the brand — I don’t really get the State Farm connection. I guess the objective could be to raise awareness — but does State Farm need more awareness. Besides, the first time I watched the video I did not even notice the State Farm sponsorship.
You can decide if you want to show it in class — might be a nice break in the middle of a long lecture. It is fun to watch and you could ask students after if it makes them feel different about State Farm.
This entry was posted on Wednesday, March 10th, 2010 at 9:01 am and is filed under Promotion, Viral campaign. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.