“How Ford Got Social Marketing Right”
Posted by Joe Cannon
One of the objectives of this blog is to bridge the gap between editions of our text books. Some of the social media platforms being used today were not widely known just a couple of years ago. And marketing managers are still trying to figure out how to use social media like Facebook and Twitter. So this blog provides some examples you can bring into the classroom. Ford has done a nice job, and Grant McCracken describes their success with last year’s launch of the Fiesta Movement campaign in “How Ford Got Social Marketing Right,” BusinessWeek, January 8, 2010.
Tags: Facebook
This entry was posted on Monday, January 18th, 2010 at 8:52 am and is filed under Promotion, Social media, Viral campaign, Word-of-mouth. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.