“How Effective is Facebook Marketing?”

Posted by Joe Cannon

This is a question many marketing managers are asking today.  Utpal Dholakia, Associate Professor of Marketing at Rice University investigated that question — and it appears that “Facebook changed customer behavior for the better.”   The quick and dirty answer is here on Fast Company.  A longer discussion and better description of the experimental design can be found here at Harvard Business Review.  HBR is the better source, but I was not sure if registration was required to see it.  Both articles are short and to the point.  Thanks for a great study of a timely issue Utpal.

This might be a good example of an experiment that could be used with market research or some useful data when talking about Facebook or other social media in Promotion.

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This entry was posted on Wednesday, March 10th, 2010 at 9:38 am and is filed under Market research, Promotion, Social media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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