“Five Steps for Consumer Brands to Earn Social Currency”
Posted by Joe Cannon
As regular readers know, one of our goals with “Teach the 4 Ps” is to keep you up-to-date with some of the latest thinking around social media. Academics and practitioners are still trying to figure out Facebook, Twitter, and other social media. Clearly customers — particularly some target markets — are spending a great deal of time on this medea and not in front of the TV.
To further that cause, I encourage you to take a look a this very interesting short article from the May issue of Fast Company, “Five Steps for Consumer Brands to Earn Social Currency” (May 1, 2010 — how about that, I connect you before it’s publication date ; ) ) . The article reports on some research from Vivaldi Partners where the managing director is Erich Joachmisthaler. Erich is a former professor at Harvard, Virginia, and IESE who published some excellent scholarly research. I am confident in the quality of the research and I think that the study takes us to a deeper understanding of social media.
This entry was posted on Wednesday, April 21st, 2010 at 2:26 pm and is filed under Promotion, Social media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.