Branding Through the Nose

Posted by Joe Cannon

Some businesses smell an opportunity to really tie together their integrated marketing communications.  They communicate distinct brand identity through the scents that customers smell in their stores or hotels.  Read more at “The smell of success” (Baltimore Sun, January 19, 2012), watch a short Early Show news story (4:35) below, or check out ScentAir Technologies website.  This has also been posted at Learn the 4 Ps.

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This entry was posted on Tuesday, January 24th, 2012 at 5:22 pm and is filed under Integrated marketing communications, Promotion, Retailing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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