“Sit or Squat” – Charmin sponsored app helps customers find clean toilets
Posted by Joe Cannon
The 18th edition of Basic Marketing is in press and due out later this month. We have added significantly more coverage of new forms of social media and advertising. One of the examples in the new edition is the SitOrSquat app for the Apple iPhone and other devices (quote from the new edition):
A smart phone app could be another interactive message channel. Charmin’s SitOrSquat app for the iPhone and Blackberry uses a phone’s GPS to help travelers find the nearest clean toilet. The app also allows customers to rate toilets and view or upload photos of a rest room. Customers who find a toilet when in need are likely to remember that it was brought to them by Charmin and have a positive attitude toward the brand.
To learn more, read what David Meerman Scott has to say at his blog Web Ink Now — or to the homepage for the app at SitOrSquat.com.
The 18th edition organizes variety of new media, including SitOrSquat, in a new Publicity section. We think that many companies are trying to help customers solve their needs with branded services or other useful content.
This entry was posted on Saturday, October 2nd, 2010 at 11:59 am and is filed under Advertising, Promotion, Publicity. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.