“’Save the Boobs’ ad too sexy?”
Posted by Joe CannonHow racy do you want to be in your class? This CNN video clip (“’Save the Boobs’ ad too sexy?” 1:50, CNN.com, September 24, 2009.) discusses a television ad promoting breast cancer awareness. The ad has a strong sexist tone, but good intentions. Such a provocative ad also gets publicity – witness the attention given it by CNN and no doubt other media outlets. Do the ends justify the means? You can find the commercial without the CNN commentary on YouTube.
Tags: Social marketing
This entry was posted on Saturday, November 21st, 2009 at 7:37 am and is filed under Advertising, Ethics, Promotion, Social responsibility, TV Commercial. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.