“Why ‘Millenials’ Are Impulse Shoppers”
Posted by Joe CannonThis is a neat little article that reports on some research on the shopping behavior of millenial (age 20-30) women. This short article (“Why ‘Millenials’ Are Impulse Shoppers” Brandweek, November 12, 2009) describes how this market segment differs from others. If it were assigned reading, students could be asked how it would effect the marketing strategy for a packaged goods firm or retailer. Moving beyond some of the examples in the article, this could lead to an interesting in-class discussion.
This entry was posted on Tuesday, November 24th, 2009 at 8:26 pm and is filed under Market research, Product, Retailing, Segmentation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.