“Toyota Commercial – Better Together”
Posted by Joe CannonI really like this Toyota commercial. It is entertaining but also makes a clear point about Toyota’s hybrid engines. The ad simplifies and demonstrates benefits for a pretty complex topic. It would make a great complement to the very popular video case on the Toyota Prius (in our books’ video package). The video goes well in the Product chapters. After showing the video, which describes new product development for the Prius, a professor might ask how this product could be advertised. After some discussion, the ad below might be shown.
Tags: Toyota
This entry was posted on Wednesday, November 25th, 2009 at 6:46 pm and is filed under Advertising, Product, Promotion, Sustainability, TV Commercial, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.