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This article in the Wall Street Journal “The Path to Developing Successful New Products” (subscription required – or do an online search on the title to get back-door access to the article) reports on recent research on success factors in new product development. Also includes links to some articles in the Sloan Management Review.  Some highlights…

We found—after surveying more than 300 employees at 28 companies across North America and Europe—that the businesses with the best product-development track records do three things better than their less-successful peers: They create a clear sense of project goals early on, they nurture a strong project culture in their workplace, and they maintain close contact with customers throughout a project’s duration.

This entry was posted on Saturday, December 5th, 2009 at 11:21 am and is filed under New-product development, Product, Product life cycle. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.