“The brand, the package, the story, and the worldview”
Posted by Joe CannonSeth Godin is great and I always enjoy following his blog. In this blog post, “The brand, the package, the story, and the worldview,” Godin offers advice to African chocolate maker Madecasse on how putting a story on its package might help its sales. Could be a good example, or turned into a mini case for discussion.
I am becoming more and more a believer in the power of stories. I think they help in marketing and for teaching marketing. If you are interested in learning more about stories, you might read Daniel Pink’s book “A Whole New Mind: Why Right Brainers Will Rule the Future” (this morning I listened to the “Story” chapter on my way in to work) or the Heath brothers “Made to Stick.“ I know we all use stories (extended examples) to supplement our teaching, but what I am reading has me thinking about how I can develop better stories.
Tags: Africa, emerging market, Packaging
This entry was posted on Friday, February 12th, 2010 at 9:51 am and is filed under International, Product, Promotion, Tips for Teaching. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.