TED Talk: Dan Cobley “What physics taught me about marketing”
Posted by Joe CannonThis TED talk from Dan Cobley links physics concepts like Newton’s second law, thermodynamics, Heisenberg’s uncertainty principle, and more with marketing. Cobley makes the physics concepts accessible and uses some interesting marketing examples to make his points. There are lessons for branding, advertising, positioning, and more. The video, “What physics taught me about marketing: Dan Cobley on TED.com” (TED, August 27, 2010) is only 7:39 — check it out below.
This entry was posted on Sunday, August 29th, 2010 at 8:29 am and is filed under Positioning, Product, Promotion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.