Sandwich Wars: “Damn! Torpedoes Get Quiznos Back on Track”
Posted by Joe CannonLast month I connected you with an article about about “Subway’s $5 Footlong.” These days value sells in the quick serve restaurant industry. So Quiznos, which had tried to stay a bit more upscale than Subway, responded with a value campaign and its torpedo sandwiches. Quiznos has had success and you can read about it in this recent article on BusinessWeek’s site, “Damn! Torpedoes Get Quiznos Back on Track” (January 14, 2010)
Tags: Subway
This entry was posted on Thursday, January 21st, 2010 at 3:13 pm and is filed under Competition, New-product development, Price, Product. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.