“P&G doesn’t fear generics”
Posted by Joe CannonThis is another segment from Fortune’s interview with new P&G CEO Bob McDonald and his immediate predecessor A.G. Lafley. These leaders talk about the development of a product line (including some lower price products) and how they try to compete with private label brands. They also talk briefly about some of the qualitative marketing research that P&G has conducted. The clip might also be interesting to show when discussing value pricing — which we cover in the first of our two pricing chapters.
This entry was posted on Tuesday, November 24th, 2009 at 9:08 pm and is filed under Competition, Price, Product, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.