“India’s Next Global Export: Innovation”

Posted by Joe Cannon

New products are important, but in these hard times many firms have cut new product development budgets.  Now many firms are learning jugaad - and Indian approach to new product development that focuses on innovation at low costs.  See “India’s Next Global Export: Innovation“” (BusinessWeek, December 2, 2009).  This might help with discussions of NPD or in control and cost management.

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This entry was posted on Tuesday, January 5th, 2010 at 11:15 am and is filed under International, New-product development, Product. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to ““India’s Next Global Export: Innovation””

  1. Jennifer Lancey Says:

    I found your site on Google and read a few of your other entires. Nice Stuff. I’m looking forward to reading more from you.

    January 5th, 2010 at 11:23 am
  2. Joe Cannon Says:

    Welcome to the site, Jennifer. Thanks for the comment and come back any time.

    Joe

    January 5th, 2010 at 3:17 pm

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