“Häagen Dazs: A Taste-Full Redesign”
Posted by Joe Cannon
In many product-markets, consumers make decisions at the point of sale. In these situations, packaging can be an important differentiator. I like this little story in Brand Packaging “Häagen Dazs: A Taste-Full Redesign” (July 21, 2010), because it provides: a) the company’s objectives, b) the results of some consumer research, c) before and after packaging images, and d) some preliminary results. You can right-click to save each image to your computer if you want to put it into a PowerPoint to make a point in class. This might be a good example to use in discussing Product or market research.
Tags: Packaging
This entry was posted on Sunday, August 8th, 2010 at 8:27 pm and is filed under Market research, Product. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.