“Don’t Let Your Brand Get Lost in Translation”
Posted by Joe CannonIt is always great to have marketing examples that show problems with translation in foreign markets. It is easy to fall back on the classic Chevy Nova (“no va” in Spanish means “no go”) — but this new article will give you some newer and more relevant examples. See “Don’t Let Your Brand Get Lost in Translation” in Brandweek, February 10, 2010.
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