“ESPN is Taking Over Sports Journalism Everywhere”
Posted by Joe CannonESPN has begun to develop locally focused websites. This WSJ.com video,”ESPN is taking over Sports Journalism Everywhere,” (0:37, The Wall Street Journal, September 29, 2009) describes a new ESPN product. So for example, ESPN Chicago has news about Chicago sports teams. This brand extension provides new competition for local newspapers and television stations. This is a nice example of market segmentation with a nontraditional product. You might ask students if they think this will be successful? How should a local newspaper respond?
Tags: ESPN
This entry was posted on Saturday, November 21st, 2009 at 2:24 pm and is filed under Product, Segmentation, Service, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.