“Seeing Store Shelves Through Senior Eyes”

Posted by Joe Cannon

I really enjoyed this article, “Seeing Store Shelves Through Senior Eyes,” in the Wall Street Journal, September 14, 2009 [subscription required - or click here for a back door - click the top search result for direct access.]  It describes a program Kimberly Clark has used to raise the awareness of its brand managers and retailers to the challenges facing the elderly consumer.  I used it in class when discussing demographic trends and the growing elderly population, but it could easily fit into discussions of marketing research, brand management, and retailing.

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This entry was posted on Saturday, November 21st, 2009 at 3:23 am and is filed under Demographics, Market research, Product. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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