“Why it costs more to be a woman”
Posted by Joe Cannon
Here is an article bound to generate some classroom interest. “Why it costs more to be a woman,” appeared on the MSN Money site (December 15, 2009). You could assign the reading or simply read it for ideas you could inject into a class discussion of pricing. I can see providing images of some of the examples with actual prices — perhaps finding images and prices at a site like Amazon.com or Drugstore.com. Then the class could be asked why these companies have chosen this pricing strategy? Is it legal? Ethical?
This entry was posted on Tuesday, January 5th, 2010 at 3:47 pm and is filed under Legal, Price, Segmentation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.