“The real reason why consumers won’t pay online”

Posted by Joe Cannon

This is a great article to use when you introduce Price.  I do a lot of shopping online — most of it at Amazon and Apple’s iTunes store.  They make paying easy.  I like to tell my students that the price can include the hassle of paying — so how do you reduce the hassle.  Might stimulate a good in-class discussion, too.  See “The real reason why consumers won’t pay online” (Fortune, July 24, 2010).

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This entry was posted on Monday, July 26th, 2010 at 12:28 pm and is filed under Price. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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