“Subway’s $5 Footlong”
Posted by Joe CannonThis video (below)/article (“The Accidental Hero,” BusinessWeek.com, November 5, 2009) combination tells the story of a very successful Subway promotion. The promotion was originally the idea of a Miami franchisee who successfully launched it locally. It was later picked up nationally and has helped Subway provide more value during hard economic times. The video can be used as an example of sales-oriented pricing objectives or as an example of odd-even pricing. The story also shows the value of listening to franchisees.
Tags: franchising, Subway
This entry was posted on Saturday, November 21st, 2009 at 2:02 pm and is filed under External market environment, Place, Price, Promotion, Retailing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.