Kodak printer ads remind consumers of lower ink costs

Posted by Joe Cannon

A couple years ago Kodak (my former employer — too many years ago) decided to get into the printer business.  To compete with established players like HP, Canon and Espson, Kodak decided to come out with lower priced ink.  The company has had a slow start — although 2009 saw them double market share, they are still only at 2% share.  The article and video describe the company’s latest efforts.   “Kodak printer ads remind consumers of lower ink costs,” USA Today, November 30, 2009.

Did you like this? Share it:

This entry was posted on Wednesday, December 2nd, 2009 at 8:42 pm and is filed under Competition, Price, Promotion, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Comment