“How PepsiCo Refreshed Its SoBe Water Brand”
Posted by Joe Cannon
Here is a nice little case study. In “How PepsiCo Refreshed Its SoBe Water Brand,” (Bloomberg BusinessWeek, June 24, 2010) you can read how some great web advertising and a price cut combined to help Sobe sales grow by 85%.
This entry was posted on Wednesday, June 30th, 2010 at 8:22 am and is filed under Advertising, Price. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.