“Rubbermaid Social Media Effort Thinks Inside the Container”
Posted by Joe Cannon
Here’s another example of a marketer experimenting with social media. This article (“Rubbermaid Social Media Effort Thinks Inside the Container,” ClickZ, October 8, 2009) describes how Rubbermaid gave a popular blogger (Leanne Ely – a nutritionist and author) a kitchen makeover. Ely then blogged about the makeover experience and was able to offer Rubbermaid coupons to her 50,000 readers. The article provides links to Ely’s blog and specific results of downloaded coupons. This example shows how easy it is to measure results from certain types of online promotions.
Tags: Coupons, Marketing metrics, Rubbermaid
This entry was posted on Saturday, November 21st, 2009 at 9:10 am and is filed under Price, Promotion, Social media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.