“Exotic Car Rentals Rev Up” [video]
Posted by Joe CannonThis video “Exotic Car Rentals Rev Up,” (3:05 at CNN.com, September 9, 2009) describes a new business, Gotham Dream Cars, which rents high-end and exotic sports cars in New York and Miami. It hopes to eventually go national. The short video could prompt a discussion of targeting, product, and price. Will the company will be successful? What cities should Gotham Dream Cars target?
This entry was posted on Friday, November 20th, 2009 at 10:49 pm and is filed under Price, Segmentation, Service, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.