New Book – “Different: Escaping the Competitive Herd”

Posted by Joe Cannon

We have always enjoyed how Harvard Business School professor Youngme Moon things.  We have read her articles in the Harvard Business Review and used some of her business cases in our classes.  I am looking forward to reading her new book, Different:  Escaping the Competitive Herd, which is getting great reviews at Amazon.com and over at Bloomberg BusinessWeek “To Hell with the Herd,” (August 12, 2010).  We think breakthrough products come from thinking different and look forward to reading some of Professor Moon’s thoughts on this subject.

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This entry was posted on Tuesday, August 17th, 2010 at 5:09 pm and is filed under Positioning, Strategy planning. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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