“Wal-Mart Radio Tags to Track Clothing”

Posted by Joe Cannon

This article talks about new RFID technology being used by Wal-Mart — “Wal-Mart Radio Tags to Track Clothing” (Wall Street Journal, July 23, 2010).  The RFID technology can be really helpful in managing inventory — but also raises privacy concerns.  The new retailing video in our books’ video package has something on RFID (new videos for users of Basic Marketing or Essentials of Marketing — not available until November 2010).

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This entry was posted on Sunday, August 8th, 2010 at 8:41 pm and is filed under Place, Retailing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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