Matching Inventory to Demand – “Dealers Beg for Cars”
Posted by Joe CannonU.S. automakers are now seeing an upsurge in demand for their vehicles. But the big three cut production and now dealer inventory is running low. This video describes the current situation and might work as a short video (1:30) to show when talking about channels, logistics, or even implementation and control (topics covered in chapter 19 in our Basic Marketing book).
The video could also fuel a little discussion of cross-functional business relationships. I like to use the first few classes to show non-marketing majors why marketing is important to them. I will probably show this in the first couple of weeks of class and ask: 1) Supply chain and operations majors — how does this show why marketing is important to you guys? (the links here are pretty straightforward) and 2) How about finance majors? What can you learn? (They might bring out that cutting production saved costs — but what is the cost of lost sales?).
This entry was posted on Tuesday, August 17th, 2010 at 4:42 pm and is filed under Cross-functional, Logistics, Place, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.