“9 Poorly Conceived Marketing Campaigns”

Posted by Joe Cannon

Sometimes students think that developing a successful marketing strategy is so easy.  Maybe it will help to show that some big companies can have bad ideas.  See “9 Poorly Conceived Marketing Campaigns” over at the Business Pundit blog (February 18, 2010).    The examples are all pretty dated, but the explanations for their failures are helpful.

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This entry was posted on Saturday, February 20th, 2010 at 7:41 am and is filed under Advertising, Marketing strategy planning. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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