“Get More Out of Your Marketing Research”
Posted by Joe Cannon
I have always enjoyed The Copernicus Mzine, an online publication for Copernicus Marketing (a consulting practice). Their Fall/Late Winter edition includes an interview with Kevin Clancy, the Chairman, titled “Get More Out of Your Marketing Research.” Kevin talks specifically about tracking research designed to keep tabs on current programs to see how well they are working. Kevin has written seven book — I have read (and recommend) both Your Gut is Still Not Smarter Than Your Head and Marketing Myths That Are Killing Business,
This entry was posted on Wednesday, January 6th, 2010 at 7:14 pm and is filed under Market research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.