“Follow the Tweets”
Posted by Joe Cannon
This article and video combination describe how companies can monitor “tweets” on the social media service Twitter to help them forecast sales. “Follow the Tweets,” Wall Street Journal, November 30, 2009 (subscription required – no subscription click here). The video below is an interview with one of the authors.
We believe executives can make accurate predictions about sales trends by analyzing tweets that mention their products or services, and we have created a model based on Twitter’s keyword-search function to help them do that.
Tags: Forecasting, Twitter
This entry was posted on Saturday, December 5th, 2009 at 11:37 am and is filed under Market research, Social media, Word-of-mouth. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.