“Data mining pushes marketing to a new level”
Posted by Joe CannonThis was an interesting series I heard on the Marketplace radio show. Your students might be surprised at how sophisticated segmentation and targeting can be after reading (it is radio and text) “Data mining pushes marketing to a new level” Marketplace, July 26, 2010. For a follow-up with more information on clusters, see “Hey Baby, What’s in Your Cluster,” (Marketplace, July 27, 2010 – text version of radio story). [NOTE: This post is also featured at our companion blog for marketing students - "Learn the 4 Ps".]
This entry was posted on Wednesday, July 28th, 2010 at 1:48 pm and is filed under Market research, Segmentation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.