teachthe4ps.com - For instructors of marketing.

I enjoy listening to the podcast by The Ethicist - Randy Cohen at the New York Times.  This Q&A involves reader questions about the ethics of a particular situation and Cohen’s answer (often quite witty) follows.  We developed a similar Ethics exercise in our books — with a bit more nuance to make it a little more debatable.  But the value is Cohen’s analytical responses.  This question comes from an employee who works at a company developing iPhone apps — who is asked to post favorable reviews of all new apps from his employer – “Impersonating a Reviewer” (New York Times, The Ethicist, July 30, 2010).

You might use this as an in-class example.  To make it more interesting, assume perhaps that everyone knows that its major competitor does the same thing.  Does that make it more ethical?  [NOTE:  Also posted at Learn the 4 Ps - our blog for students of marketing.]

This entry was posted on Tuesday, August 17th, 2010 at 9:00 pm and is filed under Ethics, Social media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.