“What Do Consumers Think? Don’t Even Bother Asking”

Posted by Joe Cannon

It is difficult to find good articles on market research.  This one offers an interesting take on advertising research from an experienced researcher.  It appears in Brandweek “What Do Consumers Think? Don’t Even Bother Asking” (May 3, 2010).  This could provide fodder for a discussion with students about what can market research do?  How can market research be designed to address some of the questions in the article?

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This entry was posted on Tuesday, May 4th, 2010 at 7:47 am and is filed under Advertising, Consumer behavior, Market research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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