“Warehouse clubs scream ‘bargain!’”
Posted by Joe Cannon
I just listened to an interesting report on American Public Media’s (radio) Marketplace Money show – “Warehouse clubs scream ‘bargain!‘” Click through to listen – or simply read the text of this story. It highlights how warehouse clubs understanding of consumer behavior drives their marketing strategy. Would probably provide a good example in discussing retail or consumer behavior.
Tags: Merchandising
This entry was posted on Saturday, February 13th, 2010 at 12:28 pm and is filed under Consumer behavior, Place, Retailing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.