“The iPad Leads Apple to the Elderly”
Posted by Joe Cannon
This article “The iPad Leads Apple to the Elderly” (Bloomberg BusinessWeek, August 12, 2010) describes how the ease of use of the iPad appeals to the elderly. The examples are mostly from Japan — where a fast growing elderly population make it a prime target market. The examples here work when talking about opportunities (chapter 2 in our books), demographic trends or market segmentation.
You might ask students: What else Apple could to do make the iPad more appealing to senior citizens? Encourage them to think about each of the 4 Ps. [NOTE: This article has also been posted over at our “Learn the 4 Ps” blog for students.
Tags: Apple, Opportunity, Technology
This entry was posted on Sunday, August 29th, 2010 at 11:44 am and is filed under Consumer behavior, Demographics, Product, Segmentation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.