“The Hard Sell” and “Retail’s New Normal”

Posted by Joe Cannon

Retailers are trying many new strategies to deal with the economic downturn. Many are concerned that they are witnessing the beginning of a long-term shift in consumer behavior. This BusinessWeek combo includes an article (“’The Hard Sell,’ How retailers are fighting for the hearts and minds of the new consumer,” BusinessWeek.com, October 15, 2009 ) and video interview (“Retail’s New Normal,” BusinessWeek.com, October 15, 2009, 2:08 — see video below) with the story’s primary author. There are several related articles on specific retailers. The video is an interview with the story’s author primary Jena McGregor.

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This entry was posted on Saturday, November 21st, 2009 at 10:22 am and is filed under Consumer behavior, External market environment, Positioning, Price, Retailing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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