“Targeting Influencers: A Case Study With Chevy Volt”
Posted by Joe Cannon
I found this to be an interesting example of targeting influencers — because Chevy did not target “car buys” but instead targeted “tech guys”. Jason Falls posts this on his blog, Social Media Explorer, “Targeting Influencers: A Case Study With Chevy Volt” (March 17, 2010). Jason Falls, Robert Scoble, and Guy Kawasaki are well known in the tech field. The video is interesting in part because it includes Volt’s product manager Cristi Landi who explains the selection of these influencers. This is a great example of one of the many experiments in social media that marketers are engaging in today. What do you think? Will this work? Is it the wave of the future?
This could be used in a variety of places in your marketing course — in consumer behavior (influencers), product life cycle (early adopters), or in Promotion (social media). Note, for some reason I was unable to embed this video but you can find it with the blog post.
This entry was posted on Wednesday, March 31st, 2010 at 7:49 am and is filed under Consumer behavior, Product, Product life cycle, Promotion, Social media, Video, Word-of-mouth. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.