“Targeted Ads Will Let You Spy on Them for a Change”
Posted by Joe Cannon
Behavioral targeting is a controversial practice. Marketers want their online ads served up to customers who might genuinely be interested in their products. On the other hand, consumers find it a bit eery when websites seem to know their shopping habits. Privacy advocates have been pressuring for more transparency in this process. To hold off greater regulation from the FTC, the advertising industry figured out how to regulate itself. This article, “Targeted Ads Will Let You Spy on Them for a Change” (Wired, June 21, 2010) describes what is coming.
This entry was posted on Monday, June 28th, 2010 at 7:52 am and is filed under Advertising, Consumer behavior, Promotion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.