“Study: Amazon.com is most trusted brand in U.S.”

Posted by Joe Cannon

As some of you may know, I have done a  fair amount of academic research on trust.  I believe that trust is a very important factor in marketing.  This article cites a recent study on trusted brands, “Study: Amazon.com is most trusted brand in U.S.” (CNET News, February 22, 2010).

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This entry was posted on Tuesday, February 23rd, 2010 at 1:27 pm and is filed under B2B, Consumer behavior, Product. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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