“Study: Amazon.com is most trusted brand in U.S.”
Posted by Joe CannonAs some of you may know, I have done a fair amount of academic research on trust. I believe that trust is a very important factor in marketing. This article cites a recent study on trusted brands, “Study: Amazon.com is most trusted brand in U.S.” (CNET News, February 22, 2010).
This entry was posted on Tuesday, February 23rd, 2010 at 1:27 pm and is filed under B2B, Consumer behavior, Product. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.