“Stores Scramble to Accommodate Budget Shoppers”
Posted by Joe CannonThis article in the New York Times describes how some stores are adapting their marketing mix to better meet the needs of budget shoppers. See “Stores Scramble to Accommodate Budget Shoppers” (September 21, 2010). I think it would be interesting to use this as an example when talking about demographics and income — we hit that in chapter 5. Then encourage the students to think of creative ideas to better meet these customers’ needs. Encourage them to consider the whole marketing mix — and think outside the box. Note: also posted at our Learn the 4 Ps blog.
This entry was posted on Wednesday, September 22nd, 2010 at 3:25 pm and is filed under Consumer behavior, Demographics, Retailing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.