“Social Media’s New Mantra: Location, Location, Location”
Posted by Joe Cannon
One of our goals here at Teachthe4P’s is to keep marketing faculty up-to-date with the latest trends in marketing. Location based marketing is one area with huge potential. The last few years have been predicted to be “the year of mobile,” so I am not sure if Foursquare is the breakthrough application. If you want to know more about this new social media platform, check out “Social Media’s New Mantra: Location, Location, Location,” (Bloomberg BusinessWeek, May 6, 2010).
Tags: Foursquare
This entry was posted on Tuesday, May 18th, 2010 at 8:11 am and is filed under Consumer behavior, Promotion, Social media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.