Schizophrenic Consumer Behavior…

Posted by Joe Cannon

The depressed economy has American consumer behavior acting in a strange way.  While they (collectively) cut back on purchases — they still stand in line to buy the new iPhone and buy their $3 latte at Starbucks.  Many malls are still busy.  What is happening?  This story — the cover story in the latest issue of Bloomberg Businessweek, attempts to get to the better understand this schizophrenic consumer behavior.  See “The New Abnormal,” (July 29, 2010).   [NOTE:  Also posted at Learn the 4 Ps.]

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This entry was posted on Tuesday, August 3rd, 2010 at 8:00 am and is filed under Consumer behavior. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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