“Psychedelic Cat Food Why is the new Friskies ad so trippy?”
Posted by Joe CannonThis is great stuff! We have a wild ad for Friskies cat food (see below) — and analysis from its creator via an article by Seth Stevenson “Psychedelic Cat Food Why is the new Friskies ad so trippy?“(Slate.com, March 29, 2010). What a combination — great read, great ad, fun stuff to show and discuss in class. Works with consumer behavior, segmentation and targeting, as well as advertising. Enjoy.
Of course, not all cat owners are quite so jazzed about spooning out cat food and watching their pets munch on it. Friskies did some proprietary consumer research and found a specific segment of cat fanciers they wanted to home in on. Schlueter says the target is “owners who are very involved with their cats, and have a deep relationship with their cats. These are owners who love to get inside and experience the magical world their cats experience.” Thus the lyrics of the ad’s jingle promise that Friskies will help you “excit[e] your cat, day and night, with endless enchantment.” (At the risk of forcing some cat owners to contemplate uncomfortable notions, I will note that this pitch is not unlike that of spam e-mails guaranteeing the ability to “satisfy your partner like never before.”)
This entry was posted on Friday, April 2nd, 2010 at 10:35 am and is filed under Advertising, Consumer behavior, Segmentation, TV Commercial, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.