Proof that Advertising Works – Minivans are now cool!
Posted by Joe CannonHere it is, the ultimate proof that advertising can work. Believe it or not, minivans are becoming cool again — and credit is going to some great advertising. You might have seen the viral video Toyota posted and featured here at Teach the 4 Ps last summer – “Toyota’s ‘The Sienna Family’ Video Catches the Viral Wave,” (June 1, 2010). Honda’s advertising for the Odyssey soon followed suit. This article, “Mocked as Uncool, the Minivan Rises Again,” (New York Times, January 3, 2010) describes the madness.
This entry was posted on Tuesday, January 4th, 2011 at 5:53 pm and is filed under Advertising, Consumer behavior, Positioning, Promotion, Social media, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.